Oslo, Tuesday, May 19, 2009
Blom’s 3D PhotoNav® Technology Integrated in Intrinsyc Destinator

Intrinsyc’s Destinator Navigation Software now offers oblique aerial images and 3D City Models from Blom. The images and data from Blom will be used for navigation purposes and for Points of Interest (PoI) searches.

Intrinsyc Software International, Inc. (TSX: ICS), a leading provider of software solutions for mobile devices, today announced a broad-based partnership with the Blom Group. Intrinsyc’s line-up of Destinator software products for turn-by-turn, voice-guided navigation now includes a version that tightly integrates the Blom 3D PhotoNav® oblique aerial images with Destinator’s routing engine, Point of Interest search functions, and landmarks and street names covering more than 1,000 cities in Europe.

“The Blom Group’s 3D PhotoNav® is an exciting new technology for making the GPS navigation experience more visual and useful,” said Souheil Gallouzi, Senior Vice President and General Manager, Mobile Products Development, Intrinsyc. “We believe navigation device and service providers can increase average revenue per user by offering 3D PhotoNav® as an add-on feature or premium service with the Destinator navigation application.”

By displaying rich images of a particular location, in addition to traditional vector maps, the 3D PhotoNav® content dramatically enhances the real-time Destinator experience for users. Objects like buildings can be viewed from the side, as well as from directly above. The aerial photos have a very high degree of detail and are updated regularly. 3D city models are based on the high-resolution oblique aerial photos from Blom, based on Pictometry® technology, and add value to different markets like navigation, real estate, directory services, emergency and security services, computer games, and entertainment.

“We are very pleased to announce a partnership with Intrinsyc, the market leader in third-party GPS navigation for mobile phones and personal navigation devices in Europe,” said Håkon Jacobsen, CEO, Blom ASA. “Intrinsyc’s strong relationships with device manufacturers and network service operators will allow us to penetrate new markets by working together as a team,” he continues.

Intrinsyc also announced that MLS, a leading provider of navigation devices and services in Greece, is offering the MLS 3D Destinator Personal Navigation Device with 3D PhotoNav® from Blom. MLS markets Intrinsyc’s Destinator PND software on a Windows Embedded CE mobile device. Customers now have access to 3D PhotoNav® images for most major landmarks and cities in Greece, including Athens and Thessaloniki. For the first time ever, users can actually see a picture of the Acropolis on the map as they navigate to the most famous destination in Greece or thousands of other landmarks across the country.

For further information please contact:

Jan Erik Braathen, CFO of Blom ASA , email:, tel. +47 22 13 19 24.

About Intrinsyc Software International, Inc.
Intrinsyc provides software solutions that enable next-generation handheld products, including mobile handsets, smart phones, and embedded devices. The company’s products include Destinator® navigation and Location Based Services platform, the Soleus® Transit platform for connected personal navigation devices and Soleus for converged device development. Combined with award winning Solutions Engineering and 12 years of expertise, Intrinsyc helps device makers, and silicon vendors deliver compelling mobile products with faster time-to-market and higher quality. Intrinsyc is a Microsoft Windows Embedded Gold Partner and a winner of Windows Embedded Excellence Awards in 2007 and 2008, and S60 and Symbian Competence Centers. Intrinsyc is publicly traded (TSX: ICS) and headquartered in Vancouver, Canada, with offices in China, Israel, Taiwan, U.K., and the United States.

About MLS
MLS Multimedia SA, a technology-oriented company listed on the Athens Stock Exchange (ATHEX: MLS), is a leading car navigation systems and multimedia technologies developer and distributor within the Greek market. Established in October 1995 in Thessaloniki Greece, MLS develops and provides unique technology products with applications in all fields where computational devices are used, from education and entertainment to the office and motoring. With commitment to innovation and quality, MLS won the European Information Technology Grand Prize in 1998, was the first to launch navigation products to the Greek market in 2003 and the first navigation system with voice recognition under the name MLS Talk&Drive, in 2007. Today MLS is the largest GPS software company in Greece and the largest developer of Greek multimedia titles and language engineering products.

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