News

Oslo, Saturday, January 1, 2000
Stock Exchange Notification
LEADING FINNISH ELECTRONICS STORE LAUNCHES NAVIGATOR WITH BLOM'S UNIQUE NAVIGATION SOLUTION

Together with one of Finland’s largest electronics stores, Verkkokauppa.com, Blom has developed a navigation solution for the Finnish market. The navigators include Blom’s unique 3D Photonav® solution, enabling navigation in oblique aerial imagery. – This marks another milepost on our way to building a strong presence for Blom´s navigation solutions in the European consumer market, says Håkon Jacobsen CEO for Blom.

Blom has captured oblique aerial photos of the 16 largest cities in Finland. These photos will now be included in the new navigation solution that Blom has developed in cooperation with the leading Finnish technology store Verkkokauppa.com.

The solution is based on Blom´s unique 3D PhotoNav® navigation software, and employs Blom´s unique database of oblique aerial photos. Compared to the other navigation solutions on the Finnish market, which only provide the opportunity to navigate with traditional maps, Blom and Verkkokauppa.com´s solution enables navigation by means of detailed, oblique photos of the user´s current location.

- We are very proud to be the first to offer the Finnish people a navigation solution that enables them to navigate by detailed photos, with all the benefits that entails. This is a giant leap in navigation as I see it, and we would not be able to offer this to our customers without Blom´s unique photos, technology and skilful assistance, says Samuli Seppälä CEO for Verkkokauppa.com.

Verkkokauppa.com is Finland´s oldest web store. With revenues of 114 million Euros in 2007, and selling 1,7 millions products the same year, they are also one of the largest electronics stores in the country. This opens the doors to a large consumer market for Blom´s technology.

- 3D PhotoNav® has been very well received by the market, and the cooperation with Verkkokauppa.com proves that Blom the past few years has taken a large leap towards a very strong presence also in the consumer market, says Håkon Jacobsen CEO for Blom.



For more information please contact:



CFO Blom, Jan Erik Braathen phone: +47 22 13 19 24 or mob: +47 95 25 26 85

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