Oslo, Saturday, January 1, 2000

After introducing Blom’s navigation solution, 3D Photonav®, has experienced a significant increase in the navigation market share in Finland. has now placed a second order for Blom’s 3D Photonav®. The order is more than three times the size of the first order.’s navigation solution, which includes Blom’s navigation software and content, was launched by in the second half of 2008. The launch of the product has resulted in a significant increase in both’s sales and market share., Finland´s oldest web store and one of the largest electronics stores in the country, says the increase in its navigation market share is a result of including Blom’s navigation software and content in its navigators. “Our market share jumped to 10 % immediately when we launched the first shipments of navigators with 3D PhotoNav®”, says Samuli Seppälä, CEO for Their previous market share were 6-7 %.’s Photonav navigator comprises Blom’s navigation software, as well as Blom´s real, oblique images covering the most important Finnish cities. The Blom content allows the user to navigate in detailed, oblique photos of the users’ current location, in addition to the traditional vector maps. This gives a much enhanced user-experience.’s strategy for navigation is to offer the best software and content available, at competitive prices. “With the last orders raised, has become an important partner for Blom’s navigation strategy in the Nordic countries, and both companies are mutually enriched by the relationship”, says Håkon Jacobsen, CEO Blom“. In the next version of the 3D photonav® we have made important improvements and will include new features such as import of formats for POI’s, auto updating tool to the final users and larger memory capacity to extend imagery content”, he continues.

For additional information, please contact:

Name, title: Jan Erik Braathen, CFO Blom Group
Phone: +47 22 13 19 24 

About is Finland’s 5th largest consumer electronics chain and the oldest and largest online e-tailer. Company sells computers, home-electronics, gaming and navigation products through its network of three stores, 2000 post-offices and 500 R-kiosks. has 250 employees in four locations. The company headquarters are in Helsinki, Finland.

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